The Challenge

How can the ministry of tourism in Kenya help tour agencies & SMEs in the tourism industry grow & increase the number of local & international visitors as they recover from the impact of Covid 19?

The Solution

By showcasing destinations that are not so popular and that are rarely visited by tourists. Using Facebook and Google API to help target travelers that enjoy the vast tourism regions in Kenya.

 

The Results

200+ photos & videos distributed online

20% increase in local tourism, 8% increase in international tourism

Over 4, 700, 000 people reached during the #HiddenGemsOfKenya weekend

Campaign Takeaway:

#HiddenGemsOfKenya created a new trend of discovering unique destinations around the country and creating itineraries that featured the new discoveries.