The Challenge

How can the Kenya South Africa Chamber of Business create awareness and increase SME and Corporate memberships to it’s body?

The Solution

Create an awareness campaign to attract both SMEs and Multinational Companies through a 3 day expo event held in Pretoria, South Africa.

 

The Results

Attained more than full occupancy at the Expo overwhelming the venue’s capacity

Increased awareness of the KESA brand by 80% and memberships by 200%

Over 1, 600, 000 people reached in a span of 1 month

About the campaign : (3 Months)


The awareness campaign was impactful with live coverage and live publishing of the event. Both Kenyan and South African audiences were reached in their various locations. To increase awareness, we also partnered with various media publishers as well as influencers and content creators such as Terence Creative and Milly Chebby.