Elevating Business with KESA
Trance Studios partnered with the Kenya South Africa Chamber of Business (KESA) to deliver a high-impact three-day expo in Pretoria, South Africa. The initiative brought together SMEs, multinational corporations, and key industry leaders through strategic event planning, targeted marketing, and captivating multimedia content.
Technologies
- Event Management Tools for Seamless Execution
- Social Media Campaigns and Digital Marketing Strategies
- High-Quality Photography and Videography
Client
Kenya South Africa Chamber of Business
URL
The Challenge:
KESA sought to enhance its visibility and attract new memberships from SMEs and multinational corporations. The goal was to position itself as a key facilitator of cross-border business while generating significant engagement and revenue through the expo event.
The Solution:
Trance Studios managed every aspect of the event, from planning logistics to executing targeted marketing campaigns. We produced compelling promotional materials, managed social media engagement, and captured the event’s vibrancy through professional photography and videography. These efforts attracted a wide audience and demonstrated KESA’s value to potential members.
The Results:
- Achieved full occupancy at the expo, exceeding the venue’s capacity.
- Increased awareness of the KESA brand by 80% and memberships by 200%.
- Reached over 1.6 million people during the event, amplifying the organization’s visibility and impact.
The Legacy:
The KESA expo cemented its role as a bridge between Kenyan and South African businesses, while Trance Studios delivered exceptional results through a blend of creative storytelling and strategic marketing.
