The Challenge

How can Jumia, an e-commerce marketplace in Africa, increase trust among it’s current shoppers and appeal to new markets globally to increase visibility and sales?

The Solution

Create authentic and high definition content that is humanized and localized to be used on campaigns like Black Friday, Tech Week, Jumia Anniversary etc.

The Results

Over 10, 000, 000 video views in 2021 Over 50, 000, 000 people reached

Increased orders placed to 8 Million in 2021. 20% increase in revenue to Ksh 300M in 2021

About the campaign

Sharing authentic testimonials from previous shoppers increased levels of trust and changed people’s perception towards shopping online on Jumia. We worked with several partners including brands like Nokia, Loreal, Big Square, Asus among many more as well as influencers such as Maxine Wabosha, The Wa Jesus family, Maureen Waititu among so many more