#NiJumiaTu
Introducing e-commerce in Africa, we leveraged emotive storytelling, community engagement & influencer partnerships to build trust, expand reach, and drive sales for Jumia
Strategies
- Emotive Storytelling
- Community Engagement
- Influencer Partnerships
Client
Jumia
URL
Challenge:
Jumia needed to overcome low trust in online shopping, limited internet access, and established competition.
Solution:
Adopting a multifaceted approach:
- Emotive storytelling: We created compelling video narratives for PR purposes, showcasing real customer stories and the positive impact of the platform. Additionally, we produced engaging social media videos to entertain and connect with audiences.
- Community engagement: Interactive social media campaigns, contests, and polls encouraged user participation, fostering a sense of community and trust.
- Influencer partnerships: Collaborations with prominent local influencers like Maxine Wabosha, Kabi Wa Jesus, Maureen Waititu among many more working with brands like KFC, Nivea, Samsung, and Xiaomi allowed Jumia to leverage their reach and credibility to connect with new audiences and promote the platform’s benefits.
Results:
Over 10 million video views in 2021
Reached over 50 million people
Orders increased to 8 million in 2021
20% revenue growth to Ksh300M in 2021
