#ElectionsBilaNoma
The Beat of Unity aimed to promote peace and stability during Kenya’s elections, targeting diverse audiences across the country.
Client
European Centre For Electoral Support
Technologies & Innovations
- AI-Powered Sentiment Analysis
- Multimedia Storytelling
- Hyper-personalized Messaging
- Digital Campaigns
URL
The Goal
Our mission was to weave a narrative of unity and peace through multimedia storytelling, using music, videos, and narratives to connect with and unify African audiences during election periods.
Challenge
Connecting with a broad audience in regions with a history of election-related unrest required a compelling, universal message of peace.
Solution
We mobilized top musicians to create “Only Love,” a song that became the anthem for peace across Kenya, reaching millions and encouraging a peaceful election period.
Result
27 million+ Kenyans reached
30 million+ Impressions
2,500 cases Hate speech cases mitigated
Fostered increased dialogue and unity
Kenya experienced it’s most peaceful elections ever
