#BigFlavourBigVibe
In the bustling landscape of Kenyan dining, Big Square, a prominent restaurant chain, aimed to reclaim its status among food enthusiasts. Seeking to spice things up, they partnered with Trance Studios to whip up captivating campaigns
Technologies
- Data-Driven Engagement Tactics
- Social Media Amplification
- Visual Storytelling Mastery
- AI competitor analysis
Client
Big Square and
Pizza Mojo
URL
The Challenge
Big Square, a renowned player in Kenya’s restaurant scene, faced the challenge of re-establishing its prominence in a competitive market where dining preferences constantly evolve. With shifting consumer behaviors and heightened expectations, they needed to find innovative ways to capture attention, drive foot traffic, and increase sales.
The Solution
- Data-Driven Insights: Conducted thorough market research to understand consumer preferences, dining trends, and competitor strategies.
- Engaging Visual Content: Developed captivating visuals showcasing Big Square’s delicious menu items and enticing promotions to draw in customers.
- Strategic Social Media Campaigns: Launched targeted social media campaigns across multiple platforms to increase brand visibility and engage with customers directly.
The Results
- Increased foot fall at al Big Square outlets
- Exceeded sales targets for the #ChristmasNaBigSquare campaign
- Over 1.4 million monthly reach on Big Square’s Social Media
- Over 22,000 event interactions on the Big Square website in Dec 2023
