Trance Studios


In the bustling landscape of Kenyan dining, Big Square, a prominent restaurant chain, aimed to reclaim its status among food enthusiasts. Seeking to spice things up, they partnered with Trance Studios to whip up captivating campaigns

  • Data-Driven Engagement Tactics
  • Social Media Amplification
  • Visual Storytelling Mastery
  • AI competitor analysis

Big Square and
Pizza Mojo

Happy Hour Cocktails
Watch Now
Mixed Grill Platters Promo
Mixed Grill Platters - KOL
Happy Hour Cocktails
Short Format Videos - Fries Heist

The Challenge

Big Square, a renowned player in Kenya’s restaurant scene, faced the challenge of re-establishing its prominence in a competitive market where dining preferences constantly evolve. With shifting consumer behaviors and heightened expectations, they needed to find innovative ways to capture attention, drive foot traffic, and increase sales.

The Solution

  • Data-Driven Insights: Conducted thorough market research to understand consumer preferences, dining trends, and competitor strategies.
  • Engaging Visual Content: Developed captivating visuals showcasing Big Square’s delicious menu items and enticing promotions to draw in customers.
  • Strategic Social Media Campaigns: Launched targeted social media campaigns across multiple platforms to increase brand visibility and engage with customers directly.

The Results

  • Increased foot fall at all Big Square outlets
  • Exceeded sales targets for the #ChristmasNaBigSquare campaign
  • Over 1.4 million monthly reach
  • Over 22,000 monthly event interactions